Delmart
"Scaling our grocery delivery was chaotic until Viaoga. Now, our multi-stop runs are perfectly sequenced, saving us hours of planning and dropping our fuel costs significantly."
Delmart needed a robust routing solution to handle their complex supermarket delivery schedules. Viaoga's platform brought order to the chaos with intelligent dispatch and route optimization.
1The Challenge
As Delmart's order volumes surged, their dispatch team struggled with manual route planning. Dispatchers were spending up to 4 hours every morning trying to manually group orders and sequence multi-stop runs.
What made grocery delivery specifically difficult to plan?
"Grocery logistics are incredibly complex. We had to coordinate varying cargo types—frozen, chilled, ambient—while strictly adhering to 2-hour delivery windows that customers selected during checkout. Doing this manually for hundreds of orders meant highly inefficient routes that burned excessive fuel."
The Administrative Bottleneck
Their core operational challenge was finding a way to intelligently cluster stops to maximize their existing fleet's efficiency, without the massive administrative overhead. If they wanted to scale to 2,000 orders a day, they would have needed to hire an entire floor of dispatchers just to draw lines on a map.
2The Solution
Delmart integrated Viaoga’s advanced route planning algorithm directly into their order management system to instantly sequence their daily grocery dispatch.
Algorithmic Geographic Clustering
The routing engine intelligently clustered nearby deliveries in specific neighborhoods, significantly reducing out-of-route driving and overlap. What used to take dispatchers hours was now reduced to a single click.
Strict Delivery Windows
Viaoga seamlessly factored in customer delivery time constraints. The algorithm prioritized deliveries based on the customer's selected time slot (e.g., 8:00 AM - 10:00 AM), guaranteeing that all routes adhered to promised delivery windows while still remaining fuel-efficient.
3The Results
By automating the route planning process, Delmart reclaimed hours of administrative time every single day, allowing the team to focus on strategic growth rather than putting out fires.
2.5x Growth Without Adding Headcount
Because the routing was entirely automated by Viaoga, Delmart was able to scale their daily order volume by 2.5x without having to hire a single additional dispatcher.
The intelligent clustering and optimized sequencing drastically reduced unnecessary idling and out-of-route mileage, driving a 25% reduction in total fleet fuel costs.
How do you view the future of your partnership with Viaoga?
"Viaoga gave us the operational foundation we needed. We simply plug in our orders, and Viaoga gives us the perfect routes. We're always amazed by how much visibility we have into our fleet now."
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