Delidel
"For HORECA delivery, minutes matter. Viaoga transformed our daily dispatch, letting our drivers breeze through complex urban routes and keep our customers delighted."
Delidel runs same-day food deliveries to homes and HORECA businesses. It plans its routes, dispatches its drivers and collects proof of delivery on VIAOGA — in the UAE, and in India since its Bangalore launch.
1The Challenge
With order volumes surging, Delidel faced unique logistics challenges that needed custom solutions. The combination of B2C individual deliveries and B2B bulk HORECA orders meant that dispatchers were spending hours trying to balance load capacities and delivery windows.
What were the main pain points before Viaoga?
"We simply did not know how to efficiently group orders. Dispatchers would manually assign runs, and our drivers would end up crisscrossing paths all over the city. A single traffic jam would throw off the entire day’s schedule, leading to cold food and angry customers."
1. Complex Delivery Locations
Many B2B HORECA delivery sites have non-obvious entrances or specific access instructions (e.g., side gates, shared loading bays). Communicating this knowledge consistently to a growing fleet of drivers became nearly impossible. A driver who missed an entrance lost time on every stop after it.
2. Disputes & Misdeliveries
Like many fast-paced logistics operations, Delidel faced disputes over missing items or deliveries left at the wrong desk. Resolving issues relied entirely on driver memory and phone calls. If a customer claimed an item was missing, locating the proof of delivery was a manual, paper-based nightmare.
2The Solution
Delidel implemented Viaoga to centralize delivery management, automate route planning, and improve operational visibility.
Automated Route Sequencing
Each day’s orders go into VIAOGA, which sequences them into routes for the available vans — taking into account each vehicle’s capacity, the customers’ delivery windows and real road travel times — instead of a dispatcher working it out by hand.
Digital Proof of Delivery (ePOD)
Drivers use the VIAOGA driver app. At the doorstep they take a photo of the delivered order, which is saved against the stop with the time and location, so the office can see what was delivered, where and when.
How was the onboarding process for your drivers?
"Even though introducing a new system is always a challenge, the team had no issues onboarding drivers to the Viaoga environment. The app is incredibly intuitive; drivers just follow the blue line, and the app prompts them for a photo when they arrive."
3The Results
Route planning that took a dispatcher’s morning is now done by the optimiser, and the plan accounts for traffic and delivery windows rather than guesswork.
Disputes settled with evidence
When a customer says an order did not arrive, the photo, time and location from the doorstep are on the stop. What once relied on memory and phone calls is now a matter of looking it up.
Delidel has only recently started on VIAOGA in both countries. We will add measured results — delivery times, on-time rates — once there is enough history behind them to be worth quoting.
Ready to transform your logistics?
Tell us about your deliveries and we will show you how VIAOGA would plan them.
Book a Demo